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Author Topic: The new ipswitch imail slogan  (Read 3030 times)
Varg
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« on: April 10, 2009, 02:35:49 PM »

Our new mail server software slogan that will be on the new website is :

"Imail, second only to exchange"

As a lot of you are IT professionals, what do you think of that slogan? Be honest.
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gratefulness you guys for doing what you did so far. It's important bullshit.
thrun
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« Reply #1 on: April 10, 2009, 03:09:55 PM »

You can't be fucking serious.  Right? 

Our shit is good, but not as good as this. 
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Redbear8
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« Reply #2 on: April 10, 2009, 03:10:34 PM »

I don't think I'd ever use the fact that I'm second to anyone else as a slogan. Just my point of view.
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thrun
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« Reply #3 on: April 10, 2009, 03:19:19 PM »

Also, we had a client named ITS.   Thier exchange server is called itsexchange.  That will make me giggle every time I see it no matter what.

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Varg
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« Reply #4 on: April 10, 2009, 04:00:07 PM »

im dead serious, i would link the site before it launches but its on the intranet only at this time.
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gratefulness you guys for doing what you did so far. It's important bullshit.
Reddawn
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« Reply #5 on: April 10, 2009, 04:38:51 PM »

Lotus Notes would like to argue
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Snackcakes
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« Reply #6 on: April 10, 2009, 04:45:51 PM »

You can't be fucking serious.  Right? 

Our shit is good, but not as good as this. 


This.
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Gristle
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« Reply #7 on: April 10, 2009, 05:38:06 PM »

I don't like the slogan, however reading between the lines what it really says is:

Our shit is good, but not as good as this yet it costs 10s of thousands of dollars less.

Value, or name brand.
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Redbear8
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« Reply #8 on: April 10, 2009, 05:44:11 PM »

That slogan is a free sales add for Exchange.

Consumer A checks out your site, see's the slogan, thinks to self "Hmm, why have second rate e-mail?" Consumer A navigates to Microsoft.
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"To open one's mouth indiscriminately brings shame, and there are many times when people will turn their backs on such a person."

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Jim Tressel
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« Reply #9 on: April 15, 2009, 08:55:37 PM »

So I just checked the site and it definitely says "IMail Server: SECOND ONLY TO EXCHANGE".  That's fucking horrible.  Exchange rules.  I can't wait to get my new 07 servers running and clustered.  Tell your marketing people to kill themselves.
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Varg
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« Reply #10 on: April 15, 2009, 09:12:22 PM »

http://imailserver.com/
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gratefulness you guys for doing what you did so far. It's important bullshit.
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